Learn how to segment your market, match it with your strengths, and identify the right audience for your business success.

When I stepped away from my brand manager role at Unilever Hungary to raise my children, many thought I was pausing a promising career. But those 4.5 years taught me more about leadership than any corporate training ever could. In this post, I share how parenting shaped my approach to integrity, clarity, emotional intelligence, and resilience—and why those lessons still guide me today, whether I’m leading a team or building a business.

I was warned about her. She made my job harder—but also made it better. Here’s what I learned about leadership, innovation, and embracing tough feedback.

Before you build your brand, launch your campaign, or even write your first sales page—there’s one thing you must get right: your offer. Whether you’re delivering a service, a digital tool, or a hybrid solution, understanding what makes an offer work is the foundation of any successful marketing strategy.

Most online marketing courses focus on advertising. But advertising is just the tip of the iceberg.
The biggest impact on your sales comes from decisions made before you even think about ads. That’s where the fundamentals of marketing come in—and why understanding the full marketing mix is essential for any entrepreneur.

Discover why defining your market is the first step to building a successful business—and how solopreneurs can do it without expensive reports.