20+ Years · Unilever · Dove · Rexona · Shea Moisture
I help businesses create offers people want, strengthen their market position, and build practical growth strategies.
No jargon. No unnecessary complexity. Just clear thinking and actionable plans.
or explore practical marketing insights on the blog.
Marketing can feel frustrating.
Before spending more money on marketing, it helps to step back and make sure you’re solving the right problem.
Every business is different. Some clients need ongoing strategic support. Others need help with a specific challenge — a new product, a growth opportunity, or a single hard marketing decision.
Ongoing, embedded strategic support, at a fraction of the cost of a full-time hire.
A defined engagement to solve one problem: a launch, a repositioning, a growth plan.
One conversation to get clarity, a second opinion, or a fresh perspective.
The best place to start is a conversation. Together we’ll explore your situation, identify the biggest opportunities and challenges, and figure out which of these (if any) makes sense.
For more than 20 years, I built and led marketing and innovation strategy inside Unilever — one of the world’s largest consumer goods companies — working on brands like Dove, Rexona, and Shea Moisture across Europe. I’ve led category turnarounds, launched new brands into new markets, and built strategies that had to work at global scale.
But I’ve also done this on a much smaller scale — hands-on, in a family business, where every euro of marketing spend had to earn its keep.
That combination taught me something: the fundamentals of good marketing don’t change with company size. What changes is the budget, the team, and the budget spent on experiments.
Today, I help founders and growing businesses apply the same principles that built world-known brands — without the corporate budget, jargon, or bureaucracy.
Start With The Fundamentals — Then Build Outward
Most people think marketing starts with advertising. I start earlier — with the fundamentals, using a framework I call the Brand ID: who you serve, the problem you solve, and why it matters.
From there, the work expands outward:
—Foundations — positioning and brand identity, using the Brand ID
—Go-to-Market — how and where you actually reach the right customers
—Innovation — finding the white space your competitors have missed
Get the fundamentals right first, and everything after — including advertising — gets simpler, cheaper, and more effective.
Sometimes the biggest breakthrough comes from looking at the problem differently. If you need someone to level with, to bring a fresh perspective,
or simply challenge your thinking, let us
start with a conversation.
