The teammate everyone warned me about. When I moved for a new brand development job to Paris, I had a person on my team who was extremely critical. Other people warned me about her – she will be questioning all your decisions, it is really hard to lead a project with her on your team. […]

Before you build your brand, launch your campaign, or even write your first sales page—there’s one thing you must get right: your offer. Whether you’re delivering a service, a digital tool, or a hybrid solution, understanding what makes an offer work is the foundation of any successful marketing strategy. Let’s unpack the first “P” in […]

Most online marketing courses focus on advertising. But advertising is just the tip of the iceberg.The biggest impact on your sales comes from decisions made before you even think about ads. That’s where the fundamentals of marketing come in—and why understanding the full marketing mix is essential for any entrepreneur. Marketing isn’t just about selling—it’s […]

Before you build your offer or launch your business, you need to understand the market you’re stepping into. This isn’t just about knowing your competitors—it’s about seeing the bigger picture, spotting opportunities, and avoiding costly mistakes. Let’s break it down. 1. What Market Are You In? Start with the basics: What industry and category are […]